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Matcha - The Green Powder with Tradition and Flavour

Matcha is more than just a trendy drink. The finely ground green tea powder originated in Japan and impresses with its intense colour, versatile flavour and long history. In this article, you will learn what makes matcha special and how you can easily integrate it into your everyday routine.

27.07.2025
Noemi von VITALOVE Noemi von VITALOVE
Frau hält Matcha Latte in Keramiktasse, Nahaufnahme Hände und grünes Getränk

What Is Matcha?

Matcha is made from high-quality green tea leaves that are shaded for several weeks before harvest. This gives the leaves a vibrant green colour and a mild, slightly sweet aroma. After harvesting, the leaves are gently dried and ground into a fine powder.

Unlike regular green tea, matcha uses the whole leaf, meaning you drink the powder itself, not just an infusion.

What Is Matcha Used For?

Matcha is especially popular in:

  • Tea ceremonies: Traditionally prepared as matcha tea with a bamboo whisk and hot water (approx. 70-80°C).

  • Latte drinks: Combined with oat, almond or rice milk as a creamy matcha latte.

  • Smoothies & bowls: As a natural colour and flavour element in breakfast recipes.

  • Baked goods: In muffins, biscuits or pancakes, matcha adds a distinctive note.

Taste and Quality

Matcha has an unmistakable aroma. Depending on the quality, it ranges from delicately tart to pleasantly sweet. High-quality matcha can be recognised by its bright green colour and fresh scent. So-called culinary matcha is suitable for everyday use, while ceremonial matcha is ground especially finely and enjoyed pure as tea.